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14 September 2022
Everything is moving to the Cloud. In the near future, computers will probably no longer be sold, only monitors capable of connecting to various Cloud services on the Web.
Some software manufacturers have already moved in this direction, especially in the 3D field. Nowadays, you work locally on a project, and the rendering is entrusted to a render farm that allocates cloud resources (vastly more powerful than any consumer computer) to perform the heaviest task: rendering the project.
Certainly not in the immediate future, but within ten years this could well become the norm—and I’m almost certain that, inspired by the Mountain View giant, console manufacturers will likely move toward cloud services as well.
What are the main strengths of this solution?
Certainly, the primary strength lies in the fact that you can play on any device with a browser, the ability to install apps, and an internet connection.
By purchasing the Stadia Bluetooth controller, you can connect it to a Smart TV, PC, Mac, tablet, or smartphone and immediately play one of the 50 available titles on Google Stadia.
You can judge for yourselves. The graphics are exactly what you see in the video—if anything, they’re even better, since the video has been compressed.
The movements are extremely fluid, and the user input response shows no noticeable latency—in essence, it really feels like playing on a real console. The only difference is that, just like with Netflix, Prime Video, Disney+, etc., for Google Stadia you can either purchase a game or subscribe monthly to have access to the entire library. It’s much like the streaming movie service on Prime Video: you can pay for subscriptions to various platforms or, alternatively, buy individual movies. It’s exactly the same thing.
There was a time when it seemed the project was about to be abandoned. In reality, it is still an ongoing project that is growing and has high maintenance costs, but it could secure significant profits for Google.
The gaming business has always been highly profitable, on par with the film industry, with multi-million-dollar revenues and thousands of people employed in the creation of a single game. It’s a market that Google recognized and which I have reinterpreted, as always, with a view to the future.
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